Privacy Policy


Merthyr Tydfil Car Auctions Ltd (''we'', ''our'' or ''us'') is committed to protecting the privacy of our members. The Privacy Policy is intended to inform You how we gather, define, and utilise Your information which may include Your:

    • name;
    • gender;
    • age;
    • address or postcode;
    • telephone number;
    • mobile number;
    • email address

(together, the ''Information'').

It is also intended to assist You in making informed decisions when using our Website and our products and services. Please take a minute to read and understand the policy.

All Your Information shall be held and used in accordance with the Data Protection Act1998 (the ''Act'') where applicable. If You want to know what Information we collect and hold about You, please write to us at: Merthyr Motor Auctions, Redbarrel House, Pant Road, Dowlais, Merthyr Tydfil, CF48 3SH.

Merthyr Tydfil Car Auctions Ltd is the data controller of Your Information for the purposes of the Act.

What Information Do We Collect?

When You visit our Website You may provide us or we may collect, derive, combine, access, or otherwise process the following types of information:

Information, as listed above, that You provide to us on an individual basis during Registration or when posting reviews in the Reviews section of the Website. In addition, if You choose to correspond with us by email, we may retain the content of Your email messages together with Your email address and our responses; and

usage information collected as You and others browse our Website;

your preferences as advised by You on registration and;

monitoring of customer traffic patterns and website usage to help us to develop the design and layout of the website;

information provided by You to us in surveys that we use for research purposes (although You do not have to respond to them).

We maintain the highest standards of security, however the transmission of information via the internet is not completely secure. Any transmission is at Your own risk. Once we have received Your Information, we will use strict procedures and security features to prevent unauthorised access.

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration. This is statistical data about browsing actions and patterns and does not identify any individual.

Controllers of Information

Any personal information provided here or gathered by our website is controlled by Merthyr Motor Auctions, Redbarrel House, Pant Road, Dowlais, Merthyr Tydfil, CF48 3SH. The Data Protection Officer is: Mr. Dean Davies, telephone 01685 377818, email
We aim to process information about you fairly and in a transparent manner and the aim of this document is to provide you with sufficient information for you to be able to understand what we are doing with your data. If you are unsure how we are handling information about you or you think we could improve our privacy information please contact the DPO above.


Similar to other commercial websites, our Website uses a standard technology called ''cookies'' and web server logs to collect information about how our Website is being used.

Cookies, in conjunction with our web server’s log files, allow us to calculate the collective number of people visiting our Website and work out which areas of the Website are most popular. This helps us to constantly improve our Website and better serve you, our users. 

By continuing to use and browse our website you consent to cookies being used in accordance with our policy. Find out more about our Cookies Policy.

We use ''session'' cookies which enable You to carry information across pages of the Website and avoid having to re-enter information. Session cookies enable us to compile statistics that help us to understand how the Website is being used and to improve its structure. We also use ''persistent'' cookies which remain in the cookies file of Your browser for longer and help us to recognise You as a unique visitor to the Website, tailoring the content of certain areas of the Website to offer You content that matches Your preferred interests.

You can refuse to accept cookies by changing the settings on Your browser which allows You to refuse the setting of cookies. However, if You select this setting You may be unable to access certain parts of the Website. Unless you have adjusted Your browser setting so that it will refuse cookies, our system will issue cookies when You login to the Website.

How Do We Use the Information That You Provide to Us?

We use Your Information in the following ways:

to ensure that content from our Website is presented in the most effective manner for You and Your computer;

to notify You about any changes to our service;

notifying you of Merthyr Motor Auctions news and information, which we think, may be of interest to you including by email or by physical mail, sms/mms or text message, telephone, where you have granted us permission to do so;

offering, administering and providing products and services;

providing you with a more personalised user experience when using our website, application or any other services we might provide to you by analysing, segmenting and profiling our database and allowing us to target you with information we think you might be most interested in including products and services;

sending you surveys for quality management purposes;

sending you customer testimonials for quality management purposes;

to contact You in accordance with Your authorisation as expressed via ‘opt-ins’ at the point of Registration.

Please note that by posting any Information in any publicly accessible area of the Website such as the Reviews section, such Information may be viewed and collected by third parties over which we have no control. We are not responsible for the use of Information by such third parties. Please therefore exercise all due care and consideration before disclosing any Information that will be accessible on public areas.

Sharing Data with third parties

In order to make certain services available to you, we may disclose your personal information to third parties. We will only disclose the minimum amount of personal data in order to provide the service. We have data sharing agreements in place with each of our third-party suppliers and have completed the necessary security checks to ensure that your data is kept safe once it is passed to them. Our third-party suppliers only have the rights to use your data for the purpose of fulfilling the service required of them, they do not have marketing rights over your data, unless you have specifically expressed third party consent. Your data will be shared with third parties under the following circumstances;

If your enquiry leads to the purchase of a new vehicle your information will be shared with DVLA for registration and safety recall purposes. We recommend that you read the DVLA privacy policy to see how they will use your data. If your enquiry leads to the purchase of a vehicle with a finance agreement, we will disclose your information to our selected finance partners / lenders / brokers. If you are accepted for finance, the finance company with become the data controller for your information and we recommend that you read their privacy policy to see how they will use your data. If we provide you with a Mechcanical Warranty we will disclose your information to our third-party warranty partner, Autoguard Warranties. If you decide to purchase a Mechanical Warranty from us Autoguard Warranties will act as a Data Processor on our behalf.

How Can You Access and Correct Your Information?

You can access Your Information that You submit upon Registration by loggin into the Website.

Your Consent & Changes to this Notice:

By using our Website You consent to our collection and use of Your Information as described in this Privacy Policy. If we change our privacy policies and procedures, we will post those changes on our Website to keep You aware of what Information we collect, how we use it and under what circumstances we may disclose it. You have a right to withdraw your consent at any time for any of the processing activities that are based on your consent, by sending us an email to

Where we store Your information

The Information we collect from You is not transferred to and stored at a destination outside the European Economic Area. We will take all steps reasonably necessary to ensure that Your Information is treated securely and in accordance with this Privacy Policy.

Any questions regarding your privacy?

Applicable data protection law:

This privacy notice has been based on the General Data Protection Regulation (GDPR). If you are subject to more stringent data protection legislation please refrain from using the website or any of our other services.


We endeavour to take all reasonable steps to protect your personal data including the use of encryption technology, but cannot guarantee the security of any data you disclose online. You accept the inherent security implications of sending information over the Internet and will not hold us responsible for any breach of security unless we have been negligent.

We are happy to discuss privacy and data protection with you. You may contact our Data Protection Officer on

What about other websites linked to our website?

We are not responsible for the practices employed by websites linked to or from our Website, nor the information or content contained therein. Often links to other websites are provided solely as pointers to information on topics that may be useful to the users of our Website.

Please remember that when you use a link to go from our Website to another website, this privacy policy is no longer in effect. Your browsing and interaction on any other website, including websites which are linked to ours is subject to that website's own rules and policies.